The belief through trials in Merck was that while Vioxx provides guarantee against stomach damage, there is no increased risk to the heart. Get custom essay sample written according to your requirements Urgent 3h delivery guaranteed Order Now. Public health is too important to be left the whims of the pharmaceutical industry to manipulate as they have been doing over the years with their unrestrained budgets on DTC. These include the competitiveness of very high magnitude that existed in the pharmaceutical industry in the s and the dilemma that Merck faced as a result of a number of its patents that were due to expire. Congress to ban direct-to-consumer DTC is supported by this author. During this period, it was discovered by some researchers that COX-2 inhibitors such as Vioxx would interfere with enzymes that very likely to prevent cardiovascular disease.
Next to this was the approval of Vioxx for marketing to the public by FDA. A limited time offer! In a situation whereby FDA as the regulator is on the pay of the pharmaceutical industry, it can be expected that the rules and the procedures would be compromised. The legal implications of the recall and the effect of an enactment of a law by the Congress to prevent the use of DTC method of advertising will also be examined. Surprisingly, Merck would ignore the recommendation only to be forced to include a warning label that highlight the fewer stomach problems but to expressly include a warning about possibly more heart attacks and strokes Beauchamp et al, That is why physicians and researchers should be made to disclose their pecuniary interest in any pharmaceutical company and in its drugs.
Case Study: Merck & Company: the Vioxx Recall
Direct-to Consumer Advertising Direct-to-consumer advertising of pharmaceutical drugs which involves direct promotion of prescription drugs to patients and physicians has continued to generate a lot of controversies with regard to its impact on the public health and on the relationships that exist between doctors and their patients.
For this reason, it is hard to see how the elderly, children, and the less endowed who are vulnerable and susceptible to deceptive and marketing strategies can become more informed in making drug choices Greene, Get custom essay sample written according to your requirements Urgent 3h medck guaranteed Order Now.
A pharmaceutical company should have no control over the information that is disclosed about its products because patients rely on the expertise of the physicians to make the best choice for them. DTC advertising could also adversely affect the relationship between the doctor and the patient Beauchamp et al, Marketing and advertising do not discriminate between segments of the society.
The relaxation of the rule governing the direct-to-consumer DTC advertising in by the U. Retrieved June 9, from http: At introduction stage, both Merck and FDA acted unethically by speeding up the review process.
A limited time offer! The antagonists of DTC advertising however, are of the opinion that the advertising cannot provide enough or detailed information that will enable the consumers to make appropriate drug choices Sullivan, Upper Saddle River, NJ: When physicians are hired as consultants by companies whose products they prescribe, then conflicts of interest exist.
Related Essays Pharmaceutical Industry and E. Ethical Theory and Business. It is hard to imagine that decision makers at all levels in Merck would ignore the disturbing information provided by their own VIGOR study. Retrieved May 22,from https: By August, when an FDA researcher presented a comprehensive analysis of data collected over 1.
Case Study: Merck & Company: the Vioxx Recall | Free Essays –
This was the case particularly in the aggressive marketing of Vioxx which evidently was discovered to be dangerous to the consumers but which the company ignored as will be expatiated later in this paper. This gap is therefore open to manipulation to the advantage of the marketer.
We will write a custom essay sample on Case Study: These include the competitiveness of very high magnitude that existed tthe the pharmaceutical industry in the s and the dilemma that Merck faced as a result of a number of its patents that were due to expire.
The legal implications of the recall and the effect of an enactment of a law by the Congress to prevent the use of DTC method of advertising will also be examined. Merck Ag Pharmaceutical Industry and E. The outcome was that even though Vioxx patients showed less stomach damage, there is more blood clot problems than drugs in the naproxen group with five times higher risk of heart attack.
The possibility that the knowledge gap would exist is very high especially among the less privileged members of the society.
Merck, the FDA, and the Vioxx Recall by melinda harkless on Prezi
DTC advertisings offer a lot of information such that would require assistance from professionals to be properly evaluated by the consumer in order to make good choices. American Meeck of Public Health Vol. Next to this was the approval of Vioxx for marketing to the public by FDA.
Conclusion The case of Merck and its Vioxx recall has proved that pharmaceutical manufacturing sttudy need to strongly take into consideration the overall interest of public good. The belief through trials in Merck was that while Vioxx provides guarantee against stomach damage, there is no increased risk to the heart.
The Ghe medication was effective for treatment of arthritis and other pains without users being exposed to stomach damage by naproxen. DTC creates knowledge gap between the consumer and the marketer when the consumer cannot properly evaluate the information being received.
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The purpose of this paper is to make an exposition of issues that the recall case entailed including the ethical issues that were involved, and the propriety of DTC advertising method. Congress to ban direct-to-consumer DTC is supported by this author.