The Old Spice Man has taken social media by storm. Sign up to our weekly newsletter Thanks for signing up. Don’t show this message again. The Shortlist has been announced in full, the best of the best are now one step closer to Pencil-winning glory. Done well, case study videos can convey the disparate parts of a campaign as a cohesive whole, and do it with feeling. Register Now to Keep Reading Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.
This case study for Ikea falls into the latter category. The last couple of days have been an Old Spice explosion, as one of the most popular viral campaigns in recent history — in which the Old Spice Guy made personalized videos for fans, randoms and prominent bloggers alike… more. Register Now Why Register? Prev Article Next Article. Old Spice smells like social media success. Utilizing all of the Web 2.
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Wieden+Kennedy’s Old Spice case study – We Are Social
Old Spice smells like social media success. Good work can be undermined by an inflated sense of self-importance. The Old Spice amazingly well-run campaign managed to engage half of the Internet, and provoke almost unequivocally positive results from social media sites such as Reddit and Twitter. Watch the original here. Otherwise, cae assume you’re OK to continue.
Contagious members have access to thousands of the world’s best case studies broken down by product category and business objective. So, for as long as case study films are necessary, agencies may as well strive to get them right. Now look here, now learn from this ….
Procter & Gamble’s Old Spice Social Media Campaign
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Even the comments on YouTube were overwhelmingly positive. Nielsen reports that the scent has attracted both viewers and sales.
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Case Study: Old Spice Response Campaign
It makes the whole thing easier to swallow. The Old Spice Man has taken social media by storm. The campaign was about a book, so the agency framed the case study as a book, explaining each step with the turn of a page. Some people think the videos are, at best, a distraction and, at worst, a distortion. We have placed cookies on your computer to help make this website better. Companies of the Year Learn More. Over the past few weeks you may studt seen that the Oldspice man has been responding to comments on youtube, facebook, and twitter by creating individual personalized messages for people essentially creating a type of collaborative relationship between the brand and the customer, wwieden is the Oldspice campaign a social media campaign xpice a social CRM campaign?
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But just like advertising itself, case study films are going nowhere. Did you say, Social Media?