OLD SPICE WIEDEN KENNEDY CASE STUDY

The Old Spice Man has taken social media by storm. Sign up to our weekly newsletter Thanks for signing up. Don’t show this message again. The Shortlist has been announced in full, the best of the best are now one step closer to Pencil-winning glory. Done well, case study videos can convey the disparate parts of a campaign as a cohesive whole, and do it with feeling. Register Now to Keep Reading Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

This case study for Ikea falls into the latter category. The last couple of days have been an Old Spice explosion, as one of the most popular viral campaigns in recent history — in which the Old Spice Guy made personalized videos for fans, randoms and prominent bloggers alike… more. Register Now Why Register? Prev Article Next Article. Old Spice smells like social media success. Utilizing all of the Web 2.

Register Now Why Register? Prev Article Next Article. By continuing to browse you are confirming that you are OK with this. Add Comment Cancel reply. The Shortlist has been announced in full, the best of the best are now one step closer to Pencil-winning glory.

Utilizing all of the Web 2. We’ll ask you to provide a few details about yourself, your current role and what you do. There was an error. Oennedy Creative skills of tomorrow, taught by the stars of today. Old Spice viral campaign a hit. Contagious uses cookies to ensure that you get the best experience on our website.

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Wieden+Kennedy’s Old Spice case study – We Are Social

Old Spice smells like social media success. Good work can be undermined by an inflated sense of self-importance. The Old Spice amazingly well-run campaign managed to engage half of the Internet, and provoke almost unequivocally positive results from social media sites such as Reddit and Twitter. Watch the original here. Otherwise, cae assume you’re OK to continue.

old spice wieden kennedy case study

Contagious members have access to thousands of the world’s best case studies broken down by product category and business objective. So, for as long as case study films are necessary, agencies may as well strive to get them right. Now look here, now learn from this ….

Procter & Gamble’s Old Spice Social Media Campaign

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Even the comments on YouTube were overwhelmingly positive. Nielsen reports that the scent has attracted both viewers and sales.

old spice wieden kennedy case study

They can come across as tacky, but they can also be charming and engaging. Click here to find out more about Contagious membership.

Case Study: Old Spice Response Campaign

It makes the whole thing easier to swallow. The Old Spice Man has taken social media by storm. The campaign was about a book, so the agency framed the case study as a book, explaining each step with the turn of a page. Some people think the videos are, at best, a distraction and, at worst, a distortion. We have placed cookies on your computer to help make this website better. Companies of the Year Learn More. Over the past few weeks you may studt seen that the Oldspice man has been responding to comments on youtube, facebook, and twitter by creating individual personalized messages for people essentially creating a type of collaborative relationship between the brand and the customer, wwieden is the Oldspice campaign a social media campaign xpice a social CRM campaign?

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But just like advertising itself, case study films are going nowhere. Did you say, Social Media?